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Archive for the 'Slice of knowledge' Category

Slice of knowledge : Pay-per-action is the new pay-per-click

Wednesday, December 6th, 2006

There’s some new talk on the ad block these days. The thing is, it’s nothing new.
Since the first banner ad was uploaded to a Web page, there’s been a raging debate about what’s effective and what’s not. We’ve lived through ridiculously annoying pop-ups and SPAM beyond belief. We continue to deal with [...]

Slice of knowledge: Collateral maxim.

Friday, October 27th, 2006

Introducing a new type of post to PRpulp that we’re dubbing “the slice of knowledge.”
Call it a maxim, tid-bit, law, rule-of-thumb, whatever… We just hope it’s useful in your daily life. Some of these may stuff we’ve dreamed-up on our own. Others may not. If that’s the case, we’ll make every [...]