Slice of knowledge : Pay-per-action is the new pay-per-click
Wednesday, December 6th, 2006There’s some new talk on the ad block these days. The thing is, it’s nothing new.
Since the first banner ad was uploaded to a Web page, there’s been a raging debate about what’s effective and what’s not. We’ve lived through ridiculously annoying pop-ups and SPAM beyond belief. We continue to deal with [...]
