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Archive for the 'PR' Category

Trade show launch extravaganza!

Wednesday, January 10th, 2007

Lots of product launches were made this week from some big trade shows.

The biggest launch you’ve likely heard of by now is that from Macworld with Jobs’ debut of the iPhone. It’s Apple’s concerted entrant into the cell phone market that combines an iPod, phone, and Internet browsing features into a deliciously designed device. [...]

Can’t We All Just Get Along?

Saturday, January 6th, 2007

While you are contemplating your New Year’s resolutions take a moment to consider a new approach to crisis communications and media messaging. Those math dudes over at MIT paired up with the smarties at Harvard years ago and developed the Program on Negotiation. They produce some very insightful executive seminars about dealing with [...]

New Year’s Resolutions from the Pulp

Tuesday, January 2nd, 2007

It’s only been a little over a day and we’ve seen more Kristie Alley than a Look Who’s Talking marathon screening.
If you’re like us, you’re probably sick of fitness and weight loss ads already. Our New Year’s Resolution isn’t weight loss, however. We drink enough fresh squeezed OJ around the Pulp offices to [...]

New online metrics from Quantcast

Friday, December 15th, 2006

Steve Rubel pointed out today a site called Quantcast. Similar to Alexa, it goes further for editorial outlets to provide some juicy demographic and common site information for interactive marketers and PR pros.

Some highlights for the media crowd include its Siteographicslist on the right. It works to assign relative affinity of media interests [...]

FTC smacks its lips at word-of-mouth marketing

Wednesday, December 13th, 2006

The FTC weighed-in on deceptive ways of word-of-mouth marketing, saying that companies must disclose when are compensated to promote products to peers.
One of the landmark instances of such behavior came from 2002 when Sony Ericsson paid people to promote one of the first camera phones.
From today’s Washington Post:
The initiative, called “Fake Tourist,” involved placing 60 [...]

Firing Friday

Friday, December 8th, 2006

It’s firing Friday for Wal-Mart’s top marketing exec Julie Roehm, and subordinate Sean Womack who allegedly were engaged in personal relationship.
Other allegations for Roehm included inappropriately accepting gifts from vendors and showing favoritism.
The big news though, is that Wal-Mart overturned it’s previous commitment to Draft FCB, which PRpulp commented on back in November.
Here’s The New [...]

The afternoon squeeze: The two-way press release

Thursday, December 7th, 2006

Earlier in the week, Steve Rubel posted about Edelman’s new two-way press release, which essentially breaks down the meat (or dare we say, pulp) of news content into chunks.
The goal is to provide a way to deliver news that’s more aligned with how communication on the Web is evolving. The first attempt is interesting, [...]

Santa’s rear is banned from Maine

Monday, December 4th, 2006

Well, not in the physical sense.

A debate has been brewing over a proposed label design for Santa’s Butt Winter Porter between the company that would like to sell it, Shelton Brothers, the State of New York, and Maine Bureau of Liquor Enforcement.

Last year, the company had similar problems with the label design for Seriously Bad [...]

Creepy geeks: “We will, we will, track you”

Thursday, November 30th, 2006

A study published by the University of Washington’s Computer Science & Engineering Department shows that runners who use the Nike Apple iPod Sport Kit could be more susceptible to peeping Tom’s with some techie radio gear than you might think.
From the overview:
Our tools can track Nike+iPod Sport Kit owners while they our working out, as [...]

‘Tis the season

Thursday, November 30th, 2006

‘Tis the season for some creative business ideas.
We’ve see a couple of posts about new businesses that epitomize the term seasonality.
Take this one for Christmas decor as an example:
I heard a report on Wall Street Journal radio this morning about another example. It seems that many entrepreneurs with lawn service businesses are also getting into [...]