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Archive for the 'PR' Category

JetBlue’s PR blues

Monday, February 19th, 2007

JetBlue has been flying in some unfamiliar PR territory lately coming off of a series of flight delays and cancellations that angered customers and left employees flat-out stupefied.
The airline has been notorious for its low fares, great service, in-seat entertainment system, and spiffy blue branding. But last week’s nor’ easter strained the airline’s communications [...]

The Afternoon Squeeze: XM and Sirius announce “merger of equals”

Monday, February 19th, 2007

This just in:
XM Satellite Radio (NASDAQ: XMSR) and SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that they have entered into a definitive agreement, under which the companies will be combined in a tax-free, all-stock merger of equals with a combined enterprise value of approximately $13 billion, which includes net debt of approximately $1.6 billion.

The combination [...]

Kodak’s last big chance

Sunday, February 18th, 2007

The story of Kodak is bittersweet. A fixture of upstate New York, its gold and red 400 ISO 35mm film used to be as much a fixture in the check-out lane as a pack of gum. That was the hay day of print film. Then digital arrived and Kodak refused to believe [...]

The Afternoon Squeeze: Daylife takes on news visually

Friday, February 9th, 2007

We’re really diggin’ Daylife’s new look and the site is quickly becoming one of our favorites.

If you haven’t visited the site before, it’s worth a drop on by. There are different ways to enjoy what Daylife is all about – rounding up some top stories from the week and presenting them in way that [...]

Don’t tell us you’re too busy to blog.

Tuesday, February 6th, 2007

You are important and deserve to be treated as such. That’s why we’re sick of reading about people who are too busy to blog.
It’s understood that if you’re a one-person show contributing to a blog that there might be some downtime every once in awhile.
Successful blogs are consistent in content first and then frequency [...]

Marketing stunt gone wicked wrong

Wednesday, January 31st, 2007

Today was not a good day to be in charge of marketing for Cartoon Network’s Adult Swim “Aqua Teen Hunger Force“.
Turner broadcasting, which owns the Cartoon Network, admitted responsibility in today’s quagmire that brought Boston to a standstill. Guerrilla marketers had hit the streets and placed several magnetic lit versions of the character Err [...]

The ‘wow’ starts when?

Tuesday, January 30th, 2007

Microsoft’s Vista went on sale today and no one seems to care.
Seth Godin had a great comment on this photo:

I absolutely adore this photo from the Times. Not one smile in the bunch, never mind ebullience, mania or even pleasant anticipation.
Just because a marketer says something is amazing, exciting or just plain wow doesn’t [...]

Not-so-revolutionary PR

Monday, January 22nd, 2007

We’ve been keeping an eye on Steve Case’s new playground, RevolutionHealth.com.
We’re not as interested in what they’re all about, but rather how they’re going about starting up and letting the world know about their existence.
Today RevolutionHealth launched what it’s calling a “preview” of its site. To kick things off, they secured an exclusive with [...]

Lev: “I don’t call Steve, Steve calls me.”

Monday, January 15th, 2007

Or so that’s the way it worked when Lev Grossman at TIME got a sneak peek of Apple’s iPhone.
From the article:
If you’ve ever wondered how it works, this is how it works: I don’t call Steve, Steve calls me. Or more accurately, someone in Steve Jobs’s office calls someone in my office—someone at a much [...]

Political Pundits in Overdrive after Presidential Address

Thursday, January 11th, 2007

The political media machine was in overdrive tonight after President Bush presented his latest proposals for managing the war in Iraq. Visit MSNBC for video excerpts. Pundits were foaming at the mouth all day in anticipation of the second biggest political story of the year (the first being when Democrats took over the [...]