The stories about people who make money from others’ garbage never get old. Take this one from today’s New York Times:
Litter speaks to Mr. Goodwin, 37, a studiously disheveled art school dropout, and, to his patrons, apparently, who drop their quarters into a couple of gumball machines around town that dispense plastic capsules containing [...]

There are some controversial products that get some serious PR. In general, controversy can be part of a sophisticated PR arsenal. It’s risky, however, so be sure that you know what you’re getting into before you consider employing.
Here’s an example of a product that was featured in today’s business section of The New [...]

From the Web 2.0 chieftain and the father of Wiki comes some proposed blogging guidelines.

1. Take responsibility not just for your own words, but for the comments you allow on your blog.
2. Label your tolerance level for abusive comments.
3. Consider eliminating anonymous comments.
4. Ignore the trolls.
5. Take the conversation offline, and talk directly, or find [...]

New typefaces, logos, and colors are a common way to refresh a brand’s image. Changing a company’s name, however, is a risky move that can cause confusion in the marketplace with customers, prospects, and cost a lot of money to execute.

The brand marketers over at Bacon’s thought that it was in their best interest [...]

We returned from a short sabbatical to hear about Fred Vogelstein’s little moment of awkwardness over at Wired.
The contributing editor got an unexpected e-mail from Microsoft last week while he was buttoning-up an article on the company’s Channel 9/10 developer communities. It contained a 5,500 word “dossier” that revealed the PR strategy behind the [...]

The Airbus A380 taxis after landing at JFK International Airport in New York March 19, 2007. REUTERS/Shannon Stapleton
For all of Airbus’ woes, today is the day they seemed to all melt away – if for only that moment when the 550+ passenger plane touched down on U.S. soil for the first time.
The company has been [...]

We want to know who over at PRWeb thought that it would be a good idea for us to see this innocent girl after completing a short survey.

There’s more than one way we could call out Disney and it’s über-controlling qualities.
When it comes to PR though, they might want to consider either preparing spokespeople a bit better or loosening the Mickey hat a notch so that spokespeople don’t fear PR wrath should they slip-up during an interview.
Some reporters choose to start an [...]

It’s a defining moment for someone when s/he reads a news article, stops to think, and realizes that some piece of important information is missing. The author either missed an important detail or otherwise decided to omit it from the piece.
Over time and with greater attention to the media, picking up on this starts [...]

We got a kick out of Jon Fine’s recent piece.
In the piece about citizen ads, he lauds several clichés and we thought we’d repost in agreement.
To start, he shortens “‘consumer-generated advertising’ and ‘consumer-generated marketing,’ down to ‘citizen advertising’ and ‘citizen marketing.’”
Then there’s:

engagement, interacting with the brand
community
authentic
breaking through the clutter

We’ll add Web 2.0, social-based, and viral [...]