If you haven’t been over to Flickr in awhile, you’re due for a visit.
We recently did a freelance shoot for Oceanside Building & Realty, which has a luxury home for sale and used Flickr to quickly and easily share the results.
Flickr makes it really easy to add a badge like this to your blog or [...]

We saw the NYC Condom campaign and thought it’d be worth a post. It’s edgy, speaks to a target audience, builds upon a widely known brand (NYC subway), and isn’t offensive to non-targets.
We’re just jealous because one of us proposed the double-entendre slogan “Get some” for a student organization back in college.
Check out the [...]

From the Web 2.0 chieftain and the father of Wiki comes some proposed blogging guidelines.

1. Take responsibility not just for your own words, but for the comments you allow on your blog.
2. Label your tolerance level for abusive comments.
3. Consider eliminating anonymous comments.
4. Ignore the trolls.
5. Take the conversation offline, and talk directly, or find [...]

Alastair Grant/Associated Press
Papa Jobs’ love letter must’ve had an influence on the good people over at EMI.
Yesterday, The New York Times reported that EMI will no longer be deploying DRM (digital rights management) on the music files that it sells via iTunes. The trade-off? $.30/song more.
The issue of DRM has been one of [...]

New typefaces, logos, and colors are a common way to refresh a brand’s image. Changing a company’s name, however, is a risky move that can cause confusion in the marketplace with customers, prospects, and cost a lot of money to execute.

The brand marketers over at Bacon’s thought that it was in their best interest [...]

Okay, this is about as trashy as we’ll ever get. But when you cover the juicy stuff, well, you gotta cover the juicy stuff:
“Instead of working solely in Wal-Mart’s interest,” the company said, Ms. Roehm “frequently put her own first. She did not merely fail to avoid conflicts of interest, she invited them.”
Wal-Mart backed [...]

When consumers know that a certain graphic treatment represents something, don’t reinvent the wheel.
That’s what we think Coke is up to in its new packaging for Coke Plus, a vitamin enriched soda.
Check it out:

Here’s Centrum:

Via NYT.

There’s opportunity in the realm between knowledge and perception.

That’s what Richard Houng’s company exploited when it decided to license the Westinghouse logo from CBS to slap on lower-priced flat-panel TVs.

BusinessWeek ran the article last week, which brought to light the thin margins that manufacturers are making these days on LCD TVs.
In there, however, is a [...]

We got a kick out of Jon Fine’s recent piece.
In the piece about citizen ads, he lauds several clichés and we thought we’d repost in agreement.
To start, he shortens “‘consumer-generated advertising’ and ‘consumer-generated marketing,’ down to ‘citizen advertising’ and ‘citizen marketing.’”
Then there’s:

engagement, interacting with the brand
community
authentic
breaking through the clutter

We’ll add Web 2.0, social-based, and viral [...]

The story of Kodak is bittersweet. A fixture of upstate New York, its gold and red 400 ISO 35mm film used to be as much a fixture in the check-out lane as a pack of gum. That was the hay day of print film. Then digital arrived and Kodak refused to believe [...]