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Archive for the 'Design' Category

The afternoon squeeze: Forbes’ Wiki Org Chart

Saturday, April 28th, 2007

Forget battling with autoshapes in MS Office and Visio – now Forbes.com is offering a Wiki org chart maker.
With the turnover of executives being so high, it’s hard for research and media organizations to keep up with who’s in what position. We’ll see if the collective Web community can do a better job.
See if [...]

NYC condoms: Get some.

Tuesday, April 10th, 2007

We saw the NYC Condom campaign and thought it’d be worth a post. It’s edgy, speaks to a target audience, builds upon a widely known brand (NYC subway), and isn’t offensive to non-targets.
We’re just jealous because one of us proposed the double-entendre slogan “Get some” for a student organization back in college.
Check out the [...]

Campaign ‘08 logos start to surface

Tuesday, April 3rd, 2007

And they’re off…logos and all.
Here’s Hillary’s:

Obama’s:

Rudy’s:

Edwards’:

We couldn’t help but notice how much more 2.0 Edwards’ site was then the rest. What to think of it? Well, judging from this, a little bandwagony and kool aid drinky.

But then we came across McCain’s and decided that McCain Space was just…so…inviting…

Well, if those guys are doing [...]

Brand equity out the window; Bacon’s new name is Cision

Tuesday, April 3rd, 2007

New typefaces, logos, and colors are a common way to refresh a brand’s image. Changing a company’s name, however, is a risky move that can cause confusion in the marketplace with customers, prospects, and cost a lot of money to execute.

The brand marketers over at Bacon’s thought that it was in their best interest [...]

The afternoon squeeze: Lorem ipsum generator

Friday, March 9th, 2007

Need some copy and wonder where you can score some dummy text?
Head on over to www.loremipsum.de and you can get as much as you need.
It’s a free service for copywriters, graphic designers, and more.
Interested in its history? Read on:
After telling everyone that Lorem ipsum, the nonsensical text that comes with PageMaker, only looks like [...]

New “healthy” Coke taking a lead from Centrum

Wednesday, March 7th, 2007

When consumers know that a certain graphic treatment represents something, don’t reinvent the wheel.
That’s what we think Coke is up to in its new packaging for Coke Plus, a vitamin enriched soda.
Check it out:

Here’s Centrum:

Via NYT.

The afternoon squeeze: USA Today goes social on us

Monday, March 5th, 2007

Head on over to USAtoday.com to get a completely redesigned home page fraught with the latest social elements that (might) make reading the newspaper online just a little bit more interactive.
We’re not going to tell you what they did, you can check it out on your own.
We liked the welcome note that explained the new [...]

Branding the unknown

Thursday, March 1st, 2007

There’s opportunity in the realm between knowledge and perception.

That’s what Richard Houng’s company exploited when it decided to license the Westinghouse logo from CBS to slap on lower-priced flat-panel TVs.

BusinessWeek ran the article last week, which brought to light the thin margins that manufacturers are making these days on LCD TVs.
In there, however, is a [...]

The Afternoon Squeeze: Daylife takes on news visually

Friday, February 9th, 2007

We’re really diggin’ Daylife’s new look and the site is quickly becoming one of our favorites.

If you haven’t visited the site before, it’s worth a drop on by. There are different ways to enjoy what Daylife is all about – rounding up some top stories from the week and presenting them in way that [...]

iPhone Unboxing

Thursday, January 18th, 2007

Readers seemed to enjoy the Zune unboxing, so here’s the first iPhone one to surface.

Gotcha! Those kids at Engadget are so sneaky.
Can’t wait to get one? Print this out and stare at the countdown. Trust us, those are for real.