It’s a defining moment for someone when s/he reads a news article, stops to think, and realizes that some piece of important information is missing. The author either missed an important detail or otherwise decided to omit it from the piece.
Over time and with greater attention to the media, picking up on this starts [...]

For some, it’s all about the game. For most, it’s all about the ads.
Today, we get a glimpse of how the big game’s ads fared. USA Today had a rank that put Budweiser (and Bud Light) spots in 7 out of the top 10.
This year was the first that big [...]

Today was not a good day to be in charge of marketing for Cartoon Network’s Adult Swim “Aqua Teen Hunger Force“.
Turner broadcasting, which owns the Cartoon Network, admitted responsibility in today’s quagmire that brought Boston to a standstill. Guerrilla marketers had hit the streets and placed several magnetic lit versions of the character Err [...]

Illustration by The New York Times
Nielsen, the big name in audience ratings and other media metrics, will soon be adjusting its numbers for TV viewership to account for students while they’re at school.
This is a big deal for programs such as Comedy Central’s Drawn Together, The Daily Show with Jon Stewart, and The Colbert Report, [...]

We have a problem with the latest DIRECTV ad that features Christopher Lloyd in updated Back to the Future scenes.
The main point of the ad, which was produced by Deutsch Inc., is that DIRECTV supposedly has a greater long-term capacity for HD channels versus standard cable.
The question is: Do new HDTV set owners really care? [...]

Okay, so we don’t think it’s the slightest bit internal, but it is pretty effective at getting out the corporate message.

A couple of years ago, we attended a meet-and-greet with a communications exec from Kodak up at the S.I. Newhouse School of Public Communications at Syracuse University. Turns out that Kodak gets royalties for [...]

Just a follow-up to Friday’s post.

Too bad Wal-Mart just flipped this one upside down.
Via adfreak.

It’s firing Friday for Wal-Mart’s top marketing exec Julie Roehm, and subordinate Sean Womack who allegedly were engaged in personal relationship.
Other allegations for Roehm included inappropriately accepting gifts from vendors and showing favoritism.
The big news though, is that Wal-Mart overturned it’s previous commitment to Draft FCB, which PRpulp commented on back in November.
Here’s The New [...]

There’s some new talk on the ad block these days. The thing is, it’s nothing new.
Since the first banner ad was uploaded to a Web page, there’s been a raging debate about what’s effective and what’s not. We’ve lived through ridiculously annoying pop-ups and SPAM beyond belief. We continue to deal with [...]

WSJ announced its redesign today by famous newspaper designer Mario Garcia.

Source: The New York Times
Here’s Newsdesigner.com:
The move to a 12-inch-wide front page brings the Journal in line with most American broadsheets (except The New York Times, which makes the switch next August) and is expected to save Dow Jones $18 million a year.
Executives and advertisers [...]