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Archive for the 'Video' Category

SNL’s TV Funhouse: Maraka

Monday, April 2nd, 2007

This is a little off-topic, but we’ll make it work.
If you have a young one, or otherwise have had to endure the awkward silence of Dora, then you need to check out this spoof that aired recently on SNL.

If nothing else, it’s a Monday reminder that it’s okay to poke fun at yourself – it [...]

Really friggin’ huge plane on media tour

Monday, March 19th, 2007

The Airbus A380 taxis after landing at JFK International Airport in New York March 19, 2007. REUTERS/Shannon Stapleton
For all of Airbus’ woes, today is the day they seemed to all melt away – if for only that moment when the 550+ passenger plane touched down on U.S. soil for the first time.
The company has been [...]

Flux capacitors gone bad; DIRECTV’s latest ad

Friday, January 19th, 2007

We have a problem with the latest DIRECTV ad that features Christopher Lloyd in updated Back to the Future scenes.
The main point of the ad, which was produced by Deutsch Inc., is that DIRECTV supposedly has a greater long-term capacity for HD channels versus standard cable.
The question is: Do new HDTV set owners really care? [...]

Finding the juice in 2007

Friday, January 5th, 2007

We’re not the only ones looking to find the juice in 2007. Check this out:

Kodak’s “internal” video

Tuesday, January 2nd, 2007

Okay, so we don’t think it’s the slightest bit internal, but it is pretty effective at getting out the corporate message.

A couple of years ago, we attended a meet-and-greet with a communications exec from Kodak up at the S.I. Newhouse School of Public Communications at Syracuse University. Turns out that Kodak gets royalties for [...]

Video column: Responding to Kirsner

Friday, December 22nd, 2006

Scott Kirsners’ recent Mercury News article on online video viewing is important to consider in the not so quiet war going on between those who wish to see the web remain the broad media platform available to the everyman, and those for whom the web is the next technology after radio, film, and television to become dominated by strictly commercial players, pushing the neophytes to the side. However, in predicting that viewers’ tastes over time respond more to quality production and branded content, such as happened over time in film over a century ago, Kirsner doesn’t pay nearly as much attention to another key driver which the consumer demands now more than ever, and should help extend the relevance of the individual uploading their own amateur produced clips – the demand for choice.

Kirsner demonstrates how with technology like film, early on many people would pay admission simply to see workers leaving a factory, or a train arriving, or an older man kissing an older woman. As film matured people began to want to see a story with the moving images, and to use film to see other places they had never been to before. All the while production techniques improved. Over a much longer period of time the ability for the consumer amateur to make home movies at a price point many could afford became a reality. However, even though over time movie studio content began flooding the theatres and then cineplexes, moviegoers never quite gave up their taste for smaller independent films, and still actively seek out alternatives to mainstream film. Does a flood of movies from a movie studio mean it will be harder to find the smaller film? Maybe. But even on the viral video web today, the chances of your clip reaching the heights of the Mentos Diet Coke Duo are pretty slim … but not impossible. And the web provides something independent films in days past never had, a community connected together through the Web to spread the word to the world, or to a specific niche community….

The afternoon squeeze: Dog judo

Thursday, December 14th, 2006

If you like The Office, you’ll probably like Dog Judo.
Nice little viral deal for a draggin’ afternoon at the office.

The self-parking feautre of the Lexus LS

Thursday, December 7th, 2006

How well does it work?

Be careful with new features on products. People will actually use them and tell the world about their experiences. Today, it’s easier than ever to do so.
In this case, the new feature adds up to $5,000 to the already hefty $60k+ price tag. Based on this popularly [...]

Viral Learning Center

Friday, December 1st, 2006

This you have to watch:

Via AdFreak, American Copywriter.

Racial tirade turns into awkwardness for Seinfeld star

Tuesday, November 21st, 2006

It’s fairly normal for stand-up comic to feel moments of awkwardness. But when it’s awkwardness for reasons other than failed jokes, it starts to get interesting.

Michael Richards, more famously known as Kramer from the Seinfeld show, recently went off on a racial tirade to an African-American person sitting in the front row of a [...]