Yesterday, the entire northeast got walloped by a winter storm that resulting in hundreds of local closings.
It was a day to sit back and cozy up on a snowy Valentine’s day to watch reporters on your local news station make fools of themselves. There was the report from the manager at highway department, audio [...]

We’re really diggin’ Daylife’s new look and the site is quickly becoming one of our favorites.

If you haven’t visited the site before, it’s worth a drop on by. There are different ways to enjoy what Daylife is all about – rounding up some top stories from the week and presenting them in way that [...]

For some, it’s all about the game. For most, it’s all about the ads.
Today, we get a glimpse of how the big game’s ads fared. USA Today had a rank that put Budweiser (and Bud Light) spots in 7 out of the top 10.
This year was the first that big [...]

If you tried to head over here and typed in PRpolp (imagine someone actually owned that domain and littered it with adwords), then you clicked on an ad to get over to the real PRpulp, you would have benefited from a practice called domain tasting.
Domain tasting takes advantage of a loophole in the registration process [...]

We’ve been keeping an eye on Steve Case’s new playground, RevolutionHealth.com.
We’re not as interested in what they’re all about, but rather how they’re going about starting up and letting the world know about their existence.
Today RevolutionHealth launched what it’s calling a “preview” of its site. To kick things off, they secured an exclusive with [...]

Now that you’re inspired by the Periodic Table of Visualization Methods, you need to be able to graph your data. Google spreadsheets isn’t quite there yet, so you need some help.
Enter Swivel.
Swivel is a social-based online graphing system that can also make your private data look good. It starts to cost money when [...]

Just catching up on Seth’s blog where he calls out the Periodic Table of Visualization Methods from visual-literacy.org.
We’re in accord that it’s a twisted alteration on the periodic table – along the likes of the Table of Condiments that Periodically Go Bad.
Still, it’s a great cheat sheet for all sorts of sexy graphs. Plus, [...]

Okay, so we don’t think it’s the slightest bit internal, but it is pretty effective at getting out the corporate message.

A couple of years ago, we attended a meet-and-greet with a communications exec from Kodak up at the S.I. Newhouse School of Public Communications at Syracuse University. Turns out that Kodak gets royalties for [...]

It’s only been a little over a day and we’ve seen more Kristie Alley than a Look Who’s Talking marathon screening.
If you’re like us, you’re probably sick of fitness and weight loss ads already. Our New Year’s Resolution isn’t weight loss, however. We drink enough fresh squeezed OJ around the Pulp offices to [...]

Scott Kirsners’ recent Mercury News article on online video viewing is important to consider in the not so quiet war going on between those who wish to see the web remain the broad media platform available to the everyman, and those for whom the web is the next technology after radio, film, and television to become dominated by strictly commercial players, pushing the neophytes to the side. However, in predicting that viewers’ tastes over time respond more to quality production and branded content, such as happened over time in film over a century ago, Kirsner doesn’t pay nearly as much attention to another key driver which the consumer demands now more than ever, and should help extend the relevance of the individual uploading their own amateur produced clips – the demand for choice.

Kirsner demonstrates how with technology like film, early on many people would pay admission simply to see workers leaving a factory, or a train arriving, or an older man kissing an older woman. As film matured people began to want to see a story with the moving images, and to use film to see other places they had never been to before. All the while production techniques improved. Over a much longer period of time the ability for the consumer amateur to make home movies at a price point many could afford became a reality. However, even though over time movie studio content began flooding the theatres and then cineplexes, moviegoers never quite gave up their taste for smaller independent films, and still actively seek out alternatives to mainstream film. Does a flood of movies from a movie studio mean it will be harder to find the smaller film? Maybe. But even on the viral video web today, the chances of your clip reaching the heights of the Mentos Diet Coke Duo are pretty slim … but not impossible. And the web provides something independent films in days past never had, a community connected together through the Web to spread the word to the world, or to a specific niche community….