The death of Don
There’s not enough good PR tactics that can save Don Imus from the fallout associated with his recent racial statements against members of the Rutgers women’s basketball team.
Today MSNBC announced that it’ll be dropping the simulcast of his radio show. CBS said that it is still sticking to the two-week suspension. People back at the network were starting to feel pressure from two top advertisers: GM and American Express, which added to the list of concerned companies such as Staples and P&G.
From MSNBC:
Effective immediately, MSNBC will no longer simulcast the “Imus in the Morning” radio program. This decision comes as a result of an ongoing review process, which initially included the announcement of a suspension. It also takes into account many conversations with our own employees. What matters to us most is that the men and women of NBC Universal have confidence in the values we have set for this company. This is the only decision that makes that possible. Once again, we apologize to the women of the Rutgers basketball team and to our viewers. We deeply regret the pain this incident has caused.
No tears from us.
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