There are some controversial products that get some serious PR. In general, controversy can be part of a sophisticated PR arsenal. It’s risky, however, so be sure that you know what you’re getting into before you consider employing.

Here’s an example of a product that was featured in today’s business section of The New York Times.

From the distributor’s Web site:

the cross brush is an emotionally complicated product. for people with ties to christianity, the brush represents an unorthodox, even disrespectful manipulation of a revered symbol. touching a dirty floor with a cross is grade A defacement in certain circles. i think, though, that it can be seen as an example of how the christian cross is constantly being re-interpreted by different cultures. in the early 21st century, this vaguely troubling, slightly wrong-shaped object poses a lot of questions about shared values. it’s also an amusing visual pun of the phrase “cleanliness is next to godliness”, and fun to have around as an engaging (and sometimes shocking) conversation piece. its 16″ x 10″ size also provides a large surface area for scrubbing, if you’re inclined to pay your penance that way.

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This entry was posted on Sunday, April 8th, 2007 at 11:02 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.