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Archive for April, 2007

$$ from the trash can

Sunday, April 29th, 2007

The stories about people who make money from others’ garbage never get old. Take this one from today’s New York Times:
Litter speaks to Mr. Goodwin, 37, a studiously disheveled art school dropout, and, to his patrons, apparently, who drop their quarters into a couple of gumball machines around town that dispense plastic capsules containing [...]

The afternoon squeeze: Forbes’ Wiki Org Chart

Saturday, April 28th, 2007

Forget battling with autoshapes in MS Office and Visio – now Forbes.com is offering a Wiki org chart maker.
With the turnover of executives being so high, it’s hard for research and media organizations to keep up with who’s in what position. We’ll see if the collective Web community can do a better job.
See if [...]

The death of Don

Wednesday, April 11th, 2007

There’s not enough good PR tactics that can save Don Imus from the fallout associated with his recent racial statements against members of the Rutgers women’s basketball team.
Today MSNBC announced that it’ll be dropping the simulcast of his radio show. CBS said that it is still sticking to the two-week suspension. People back [...]

NYC condoms: Get some.

Tuesday, April 10th, 2007

We saw the NYC Condom campaign and thought it’d be worth a post. It’s edgy, speaks to a target audience, builds upon a widely known brand (NYC subway), and isn’t offensive to non-targets.
We’re just jealous because one of us proposed the double-entendre slogan “Get some” for a student organization back in college.
Check out the [...]

Those fashionable Brits

Monday, April 9th, 2007

Talk about a photo opp from last week:

Agence France-Presse — Getty Images
We just had to repost this:
The sailors were brought to the palace to meet with the Iranian president before being released. The sailors were given suits but no ties, because ties are considered a Western extravagance. You know, as opposed to living in a [...]

Controversial products get PR

Sunday, April 8th, 2007

There are some controversial products that get some serious PR. In general, controversy can be part of a sophisticated PR arsenal. It’s risky, however, so be sure that you know what you’re getting into before you consider employing.
Here’s an example of a product that was featured in today’s business section of The New [...]

Blogging code of conduct proposed

Sunday, April 8th, 2007

From the Web 2.0 chieftain and the father of Wiki comes some proposed blogging guidelines.

1. Take responsibility not just for your own words, but for the comments you allow on your blog.
2. Label your tolerance level for abusive comments.
3. Consider eliminating anonymous comments.
4. Ignore the trolls.
5. Take the conversation offline, and talk directly, or find [...]

Campaign ‘08 logos start to surface

Tuesday, April 3rd, 2007

And they’re off…logos and all.
Here’s Hillary’s:

Obama’s:

Rudy’s:

Edwards’:

We couldn’t help but notice how much more 2.0 Edwards’ site was then the rest. What to think of it? Well, judging from this, a little bandwagony and kool aid drinky.

But then we came across McCain’s and decided that McCain Space was just…so…inviting…

Well, if those guys are doing [...]

EMI goes “free-for-all” on iTunes

Tuesday, April 3rd, 2007

Alastair Grant/Associated Press
Papa Jobs’ love letter must’ve had an influence on the good people over at EMI.
Yesterday, The New York Times reported that EMI will no longer be deploying DRM (digital rights management) on the music files that it sells via iTunes. The trade-off? $.30/song more.
The issue of DRM has been one of [...]

Brand equity out the window; Bacon’s new name is Cision

Tuesday, April 3rd, 2007

New typefaces, logos, and colors are a common way to refresh a brand’s image. Changing a company’s name, however, is a risky move that can cause confusion in the marketplace with customers, prospects, and cost a lot of money to execute.

The brand marketers over at Bacon’s thought that it was in their best interest [...]