When consumers know that a certain graphic treatment represents something, don’t reinvent the wheel.

That’s what we think Coke is up to in its new packaging for Coke Plus, a vitamin enriched soda.

Check it out:

Here’s Centrum:

Via NYT.

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This entry was posted on Wednesday, March 7th, 2007 at 9:16 am and is filed under Design, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.