We got a kick out of Jon Fine’s recent piece.

In the piece about citizen ads, he lauds several clichés and we thought we’d repost in agreement.

To start, he shortens “‘consumer-generated advertising’ and ‘consumer-generated marketing,’ down to ‘citizen advertising’ and ‘citizen marketing.’”

Then there’s:

• engagement, interacting with the brand
• community
• authentic
• breaking through the clutter

We’ll add Web 2.0, social-based, and viral to the list.

Sometimes it’s hard to hold back on when you’re surrounded by nightschoolin’ MBA candidates who cite Peter Drucker in meetings to not try and squeak in the latest term to explain an idea. After all, you’re trying to stay on the cutting edge, right?

With experience comes wisdom, but in its absence, hold back. Or find and use tools like Jargon Finder to help you keep your feet on the ground.

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This entry was posted on Friday, February 23rd, 2007 at 10:33 am and is filed under Interactive, Marketing, Media, PR. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.