For some, it’s all about the game. For most, it’s all about the ads.

Today, we get a glimpse of how the big game’s ads fared. USA Today had a rank that put Budweiser (and Bud Light) spots in 7 out of the top 10.

This year was the first that big companies and organizations turned to people like you and me to pitch concepts and make ads based on the best.

Of these, Doritos made a couple, with our favorite being the checkout lady:

Then there’s our buddy Gino Bona from Garrand. The poor guy just had a new kid, was starting his MBA, and then he wins the NFL’s Superad contest. He’s been subjected to the media gauntlet of FOX News reporters, a hard-hitting interview with Katie Couric, and pesky cameras following him around everywhere he went for the last few weeks. He recently wrote this piece for Adweek about the whole shabang. Here’s his ad (and was produced with the help of Joe Pytka).

User-gen meets mainstream – it looks like the official knighting has just occurred.

(1 votes, average: 5.00 out of 5)

 Loading ...

This entry was posted on Monday, February 5th, 2007 at 9:44 am and is filed under Advertising, Interactive, Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.