We got a kick out of Jon Fine’s recent piece.
In the piece about citizen ads, he lauds several clichés and we thought we’d repost in agreement.
To start, he shortens “‘consumer-generated advertising’ and ‘consumer-generated marketing,’ down to ‘citizen advertising’ and ‘citizen marketing.’”
Then there’s:

engagement, interacting with the brand
community
authentic
breaking through the clutter

We’ll add Web 2.0, social-based, and viral [...]

JetBlue has been flying in some unfamiliar PR territory lately coming off of a series of flight delays and cancellations that angered customers and left employees flat-out stupefied.
The airline has been notorious for its low fares, great service, in-seat entertainment system, and spiffy blue branding. But last week’s nor’ easter strained the airline’s communications [...]

This just in:
XM Satellite Radio (NASDAQ: XMSR) and SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that they have entered into a definitive agreement, under which the companies will be combined in a tax-free, all-stock merger of equals with a combined enterprise value of approximately $13 billion, which includes net debt of approximately $1.6 billion.
…
The combination [...]

The story of Kodak is bittersweet. A fixture of upstate New York, its gold and red 400 ISO 35mm film used to be as much a fixture in the check-out lane as a pack of gum. That was the hay day of print film. Then digital arrived and Kodak refused to believe [...]

Yesterday, the entire northeast got walloped by a winter storm that resulting in hundreds of local closings.
It was a day to sit back and cozy up on a snowy Valentine’s day to watch reporters on your local news station make fools of themselves. There was the report from the manager at highway department, audio [...]

We’re really diggin’ Daylife’s new look and the site is quickly becoming one of our favorites.

If you haven’t visited the site before, it’s worth a drop on by. There are different ways to enjoy what Daylife is all about – rounding up some top stories from the week and presenting them in way that [...]

Certain news strikes a chord with the general populous and this week has been a breeding ground spawning loads of juicy stuff we can all eat up.

Earlier in the week we were baffled by a NASA astronaut who, besides going crazy stalker killer on a colleague, wore an adult diaper to make the most of [...]

You are important and deserve to be treated as such. That’s why we’re sick of reading about people who are too busy to blog.
It’s understood that if you’re a one-person show contributing to a blog that there might be some downtime every once in awhile.
Successful blogs are consistent in content first and then frequency [...]

For some, it’s all about the game. For most, it’s all about the ads.
Today, we get a glimpse of how the big game’s ads fared. USA Today had a rank that put Budweiser (and Bud Light) spots in 7 out of the top 10.
This year was the first that big [...]

If you tried to head over here and typed in PRpolp (imagine someone actually owned that domain and littered it with adwords), then you clicked on an ad to get over to the real PRpulp, you would have benefited from a practice called domain tasting.
Domain tasting takes advantage of a loophole in the registration process [...]