Comments on: Marketing stunt gone wicked wrong http://www.prpulp.com/2007/01/31/marketing-stunt-gone-very-wrong/ The juicy stuff media pros need. Mon, 05 Mar 2007 15:41:29 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: ericfleming http://www.prpulp.com/2007/01/31/marketing-stunt-gone-very-wrong/comment-page-1/#comment-831 ericfleming Sat, 10 Feb 2007 02:10:41 +0000 http://www.prpulp.com/?p=113#comment-831 I don't think that this was a planned scare. After sitting on this for a bit, I'm not as sure that they "ticked" people off, but rather irked the brand in the wrong direction. Even if you're an Adult Swim fan who finds humor in the overall gig, there's still this lingering sense of uneasiness in a post 9/11 world. At the same time, I definitely think that the City of Boston (particularly Menino) overreacted and heightened the sense of threat. As an update, the President of the Cartoon Network just resigned...on a Friday. http://www.nytimes.com/2007/02/10/us/10cartoon.html?hp&ex=1171083600&en=9fe0a8cbf7b54f31&ei=5094&partner=homepage I don’t think that this was a planned scare. After sitting on this for a bit, I’m not as sure that they “ticked” people off, but rather irked the brand in the wrong direction. Even if you’re an Adult Swim fan who finds humor in the overall gig, there’s still this lingering sense of uneasiness in a post 9/11 world. At the same time, I definitely think that the City of Boston (particularly Menino) overreacted and heightened the sense of threat.

As an update, the President of the Cartoon Network just resigned…on a Friday.

http://www.nytimes.com/2007/02/10/us/10cartoon.html?hp&ex=1171083600&en=9fe0a8cbf7b54f31&ei=5094&partner=homepage

]]> By: Jim Brewer http://www.prpulp.com/2007/01/31/marketing-stunt-gone-very-wrong/comment-page-1/#comment-821 Jim Brewer Thu, 08 Feb 2007 21:52:47 +0000 http://www.prpulp.com/?p=113#comment-821 C'mon... they got millions worth of publicity for a lousy $2m. So what if you pissed off just one of your smaller markets? Is anyone really going to stop watching Turner stations because of it? This was the best marketing stunt in recent times. C’mon… they got millions worth of publicity for a lousy $2m. So what if you pissed off just one of your smaller markets? Is anyone really going to stop watching Turner stations because of it?

This was the best marketing stunt in recent times.

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