A couple of us from PRpulp won tickets to an upcoming Boston Bruins game at a charity auction. Full disclosure: one of us did and invited another along.

Knowing that they were pretty good seats, we headed over to the Bruins’ site to confirm our thinking. We expected to see one of those hard-to-read scanned maps with different gaudy colors to differentiate sections. Kinda like this one:

Instead, we were pleasantly surprised to find an interactive map that when we clicked on a seat location, it popped up a 3D virtual video to give us a sense of what it’ll be like when we actually show up with beers and pretzels in tow.

The best part about it was that we were never asked to install a plug-in, which is often the case when you try and view most panoramic or interactive material online.

The company that did it is called Seats3D. They’ve done it for several other sports arenas and concert venues.

There’s something surprisingly fulfilling about having an experience like this. No errors, no hassles, and completely unexpected. We’re now more excited leading up to the actual event, which is just as important as the event itself.

We’ll let you know how accurate it was after the game!

(2 votes, average: 5.00 out of 5)

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This entry was posted on Tuesday, December 12th, 2006 at 10:33 am and is filed under Interactive, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.