Comments on: Firing Friday http://www.prpulp.com/2006/12/08/firing-friday/ The juicy stuff media pros need. Mon, 05 Mar 2007 15:41:29 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: PRpulp » Blog Archive » Good to be on top http://www.prpulp.com/2006/12/08/firing-friday/comment-page-1/#comment-481 PRpulp » Blog Archive » Good to be on top Mon, 11 Dec 2006 19:08:25 +0000 http://www.prpulp.com/?p=87#comment-481 [...] « Firing Friday [...] [...] « Firing Friday [...]

]]> By: ericfleming http://www.prpulp.com/2006/12/08/firing-friday/comment-page-1/#comment-421 ericfleming Sat, 09 Dec 2006 02:20:15 +0000 http://www.prpulp.com/?p=87#comment-421 I agree, Gino. The whole Draft FCB incarnation has been fascinating to watch. From an outsider's perspective who has no interest in big NYC agency politics whatsoever, it's punch drunk to consume. The people I feel badly for are all the young hires who are fresh out of school. Those who are jumping ship to the big city to work for (what they thought to be) one of the most exciting companies with one of the biggest accounts in the world. To them, today has to be the biggest deflation since they learned the truth about the tooth fairy. Today the tooth fairy just stole their paycheck. I agree, Gino. The whole Draft FCB incarnation has been fascinating to watch. From an outsider’s perspective who has no interest in big NYC agency politics whatsoever, it’s punch drunk to consume.

The people I feel badly for are all the young hires who are fresh out of school. Those who are jumping ship to the big city to work for (what they thought to be) one of the most exciting companies with one of the biggest accounts in the world.

To them, today has to be the biggest deflation since they learned the truth about the tooth fairy.

Today the tooth fairy just stole their paycheck.

]]> By: Gino http://www.prpulp.com/2006/12/08/firing-friday/comment-page-1/#comment-411 Gino Sat, 09 Dec 2006 01:57:14 +0000 http://www.prpulp.com/?p=87#comment-411 I have lots of questions, but I'll focus on one thing right now: How can an agency win a $580-million account and <i>then</i> go out to hire <i>200</i> creative and administrative personnel to service the account? Brands are important--even for advertising agencies. Like all companies, each one has a certain culture, mission and proprietary process. But welcoming 200 new employees changes the culture of <i>any</i> agency. And, consequently, that will significantly affect the culture of the agency that just landed a half-billion dollar account. Companies hire ad agencies, but ad agencies are nothing more than people. So, essentially, people are hiring people. And, in this case, Wal-Mart didn't know hundreds of people they were going to get in bed with. I have lots of questions, but I’ll focus on one thing right now: How can an agency win a $580-million account and then go out to hire 200 creative and administrative personnel to service the account?

Brands are important–even for advertising agencies. Like all companies, each one has a certain culture, mission and proprietary process. But welcoming 200 new employees changes the culture of any agency. And, consequently, that will significantly affect the culture of the agency that just landed a half-billion dollar account.

Companies hire ad agencies, but ad agencies are nothing more than people. So, essentially, people are hiring people. And, in this case, Wal-Mart didn’t know hundreds of people they were going to get in bed with.

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