‘Tis the season for some creative business ideas.

We’ve see a couple of posts about new businesses that epitomize the term seasonality.

Take this one for Christmas decor as an example:

I heard a report on Wall Street Journal radio this morning about another example. It seems that many entrepreneurs with lawn service businesses are also getting into the professional Christmas decorating business. Those of you who live in America’s suburbs have seen the proliferation of ever expanding outdoor Christmas lights and decorations displays. Many suburbanites want the decor, but do not have the time or inclination to climb up on the roof to install the annual extravaganza of lights. Thus is born a new industry: professional outdoor holiday decorators. There is even a franchise available for those who want help in setting up this type of business called Christmas Decor.

The best way to approach off-setting seasonal businesses is to set up a second business that takes advantage of the skills and/or resources you already have on hand. In some cases, you can even serve the same customer base with both businesses.

From Jeff Cornwall via Business Opportunities Weblog.

What do these guys do in the off season? Well, in spring it might be winter clean-up; summer, painting; and fall, scooping leaves out of gutters.

Now is certainly the season for holiday pitching with a slant. Even if your business doesn’t have as strong an association with the holiday season as this one does, think of ways to pitch your company or product with the holiday season in mind. You may just land a key placement.

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This entry was posted on Thursday, November 30th, 2006 at 9:33 pm and is filed under Marketing, PR. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.