The boys over at Engadget have a thorough post on the experience of unboxing a spankin’ new Zune.

Some are questioning this:

To set the record straight, “social” can be used as a noun. According to dictionary.com:

–noun
13. a social gathering or party, esp. of or as given by an organized group: a church social.

It reminded us of the “if Microsoft packaged the iPod” video that probably inspired Microsoft to do better this time around.

Here it is:

In all seriousness, the brand experience is what this is all about and Microsoft’s team (probably of 100 marketeers) have obviously spent some serious time and money thinking this one through.

It even looks like they’ve inspired the Vista team.

(3 votes, average: 5.00 out of 5)

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This entry was posted on Wednesday, November 15th, 2006 at 1:24 pm and is filed under Design, Just for fun, Marketing, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.