Having received three solicitations today for in-stream advertising on Web videos, we feel compelled to bring to light some data from Forrester via Adweek:

More than 80 percent of Web video viewers polled by Forrester Research called in-stream ads—placements that appear before or after clips—”annoying” and 75 percent said they ignore them.

Less-intrusive advertising, such as placements alongside video, is more palatable: 50 percent of respondents deemed those acceptable. Text links are the Web ad format most preferred by consumers, according to the Forrester research, with 19 percent finding them annoying.

Read the full article here.

(No Ratings Yet)

 Loading ...

This entry was posted on Tuesday, November 7th, 2006 at 4:05 pm and is filed under Advertising, Afternoon squeeze, Interactive, Media, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.