PR pros spend a lot of time reporting data back to management about campaign results. More often than not, data from Internet sources creep into the equation.
The information can come from internal sources such as a webmaster who can answer questions like:
– How many unique visitors accessed the press release we posted today?
[...]

We’ve heard a lot a buzz recently about investments into Second Life and other virtual online worlds.
In this world, participants create identies, which are expressed visually as Avatars. Avatars are (now) three-dimensional representations of one’s online self that can be controlled to interact with its surroundings and even make real money.
BusinessWeek has a nice [...]

An article by David Carr in The New York Times today had some interesting data from Nielsen about TV viewership and what happens to it when there is an Internet hook-up in the house:
“According to Nielsen Media Research, last year, the average household watched television 8 hours and 14 minutes a day, a 3-minute increase [...]

Small businesses, especially Internet companies are increasingly turning to new methods of news release distribution.
Traditional news distribution companies such as PR Newswire and BusinessWire still hold their own when it comes to official methods of distribution. These services are expensive, however, and are only now starting to offer rich formatting.
Services such as PR Web [...]

You may not have picked it up since that PR writing class in college, but we thought you should know that the Associated Press Stylebook is now online.
A 1-year subscription to the service is $20 or you can buy site licenses for your organization.
The system includes a search capability that makes it easier to find [...]

BusinessWire today hosted a panel discussion in the Boston area titled: “Making sense of SEO, RSS, XBRL, XHTML and beyond – what’s for real and what’s a passing fad?”
Overall it was an informative session with many examples to support arguments made. But what was more surprising than the content delivered by the presenters was [...]

NPR this morning aired an interview with reporter John Burnett about his latest book Uncivilized Beasts & Shameless Hellions: Travels with an NPR Correspondent.
We’re all used to local FOX affiliates airing a story with a local angle on the latest American Idol competition, but for NPR to do something similar – albeit not as elemartary [...]

Today we have time for a quick edition of “The Afternoon Squeeze,” which will be a quick post with links to useful tools on the ‘net.
In this edition, we encourage you to head on over to Mozilla.com to dowload the Firefox Internet browser. Not only is it much kinder to your system versus IE, [...]

And yes, we’re jealous…
Let the rumor mill rest. It happened yesterday. Google bought YouTube for $1.65B. Yes, that’s billion. And the company is losing a reported $.9-1.5M/month serving up more than 100,000 videos per day.
Heralded as the starling of Web 2.0 lore, YouTube has graced Internet video watchers with masterpieces such [...]

Sit back, relax, and enjoy PRpulp – a shiny new PR/media/marketing blog serving up only the juicy stuff media pros need.
What’s the juicy stuff? Well, it could be that precise bit of information you need in order to complete a task. It could be the tools necessary to do your job more effectively. [...]