Introducing a new type of post to PRpulp that we’re dubbing “the slice of knowledge.”

Call it a maxim, tid-bit, law, rule-of-thumb, whatever… We just hope it’s useful in your daily life. Some of these may stuff we’ve dreamed-up on our own. Others may not. If that’s the case, we’ll make every best effort to appropriately acknowledge the source.

Today’s relates to the production of printed collateral.

It’s always painful when you go to print various pieces. You know that if you spend a little bit more you can double the quantity. After all, you know you’ll blow through 1,000 pieces of that new spec sheet after the product launch and you’d be nuts to have to re-run the job and pay for the press set-up time all over again!!

All too often, however, you get stuck with too many extras. Plus, by the time it hits the presses, it’s probably outdated.

It’s been our experience that with printed pieces such as brochures, folders, catalogs and the like; when quantity increases about 5-fold, that price per unit decreases by 50 percent.

This isn’t an exact science, but it captures the spirit of most printing/production situations. After the quantity is up that high, you start to reach that asymptotic curve where the cost per unit can’t seep below.

There are a number of new print on demand technologies and services that have emerged recently that attempt to break down some of the costs traditionally associated with printing. In doing so, however, it’s opened up a whole other can of worms. Look for more on printing on demand from PRpulp coming soon.

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This entry was posted on Friday, October 27th, 2006 at 12:39 pm and is filed under Marketing, PR, Slice of knowledge. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.