Borat just keeps smiling
A colleague sent this video from the England vs. Croatia Euro qualifier.
A couple of interesting things going on here.
1.) Very cool use of dynamic advertising, but reminiscent of the feeling you got when that AIM banner ad starting playing a clip from a trailer.
- Dynamic advertising like this in sporting venues affords many benefits such as potentially less cost per impression (you’re paying for ad time like a radio spot versus more static branding presence typically installed in sporting venues).
- You can say more. You don’t want to say too much, but you can get more than your logo out there.
- More timely. Have an event coming up? You could start the ad saying that it’ll be next month, then next week, then tomorrow – for example. It creates a crescendo effect that encourages interest on a specific day or period of time.
- Most importantly, have more fun! You simply can’t plan situations like this one when you’re placing an ad. Sometimes the interaction of the ad with the physical world is what makes it a success, not the ad itself. If you can find a way to plan these sort of situations – not just in the realm of advertising, but PR too – you’re certain to stir things up.
2.) The controversy.
- There was the Daily Mail article.
- The Kazakh ambassador outrage.
- Then today’s invitation for Cohen to visit Kazakhstan.
PRpulp is betting that the movie is going to beat out the best of J.Lo’s blockbusters.
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